Performance Marketing Manager

Osano is hiring a Demand Generation Manager to build and execute programs that create awareness, generate qualified pipeline, and drive revenue growth. The hands-on individual contributor will own integrated campaigns from planning through measurement, partnering across Sales, Marketing, Content, Product Marketing, and Revenue Operations.

Responsibilities:

• Develop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against Osano's revenue goals
• Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing
• Own Osano's in-house paid media program across core and emerging channels like Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT
• Partner closely with Sales to ensure campaigns align with target accounts, pipeline priorities, and the needs of the go-to-market organization
• Collaborate with Product Marketing and Content to develop compelling campaign messaging, offers, and assets for key audiences and stages of the buyer journey
• Work with Revenue Operations to ensure campaigns, lead flows, attribution, and reporting are set up accurately within our marketing and CRM systems
• Monitor campaign performance and pipeline contribution, using data to identify what's working, what isn't, and where we should invest next
• Analyze funnel performance across lead generation, conversion, pipeline creation, and revenue to identify opportunities for improvement
• Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior
• Test and optimize messaging, channels, creative, audiences, and conversion paths to continually improve campaign performance
• Help develop and refine Osano's account-based marketing strategy and execute programs targeting high-value accounts
• Manage campaign budgets and make recommendations on how to allocate spend based on performance and business priorities
• Partner with Marketing Operations to maintain strong campaign tracking, reporting, and attribution
• Stay current on demand generation trends, channels, and tools, bringing new ideas and experiments to the team
• Share campaign insights and results with Marketing, Sales, and other stakeholders, translating performance data into clear recommendations and next steps

Requirements:

• 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology
• Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue
• Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation
• Experience working across multiple demand generation channels, including email, paid media, content, webinars/events, and ABM
• Hands-on experience running paid search and LinkedIn campaigns in the platforms yourself, not through an agency, with a track record of scaling spend efficiently
• Strong analytical skills with the ability to interpret campaign and funnel data and turn insights into action
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
• Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting
• Comfortable owning projects independently and moving between strategy and hands-on execution
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, deadlines, and priorities at once
• Collaborative mindset and experience partnering closely with Sales, Revenue Operations, Product Marketing, and Content
• Curious and experimental approach—you enjoy testing ideas, learning from the results, and continuously improving performance
• Clear communicator who can explain both campaign strategy and performance to stakeholders across the organization