Director, Growth Marketing

Intellum is hiring a Director of Growth Marketing to own qualified pipeline and build demand-generation programs that turn priority-account engagement into qualified opportunities. The role leads the growth strategy and execution, including agentic workflows, account-based marketing, campaigns with Sales, measurement, and management of an SDR.

Responsibilities:

• Own the quarterly qualified-pipeline target in both opportunity count and dollars. Track leading indicators weekly, adjust targeting and investment to stay on plan, and present results to executives with a clear recommendation on where to invest next
• Build and run the agentic workflows behind growth in Claude, Clay, and n8n, connected through MCP and APIs. Automate account research, enrichment, scoring, routing, and follow-up. Run experiments to decide which buying signals trigger action and who acts on each one
• Create demand at the top of the funnel from priority accounts through events, partner co-marketing, original research, and customer advocacy, built with Audience & Content and Customer Marketing. Measure it on target-account engagement, self-reported attribution, and the pipeline it produces
• Lead account-based marketing as a core enterprise growth motion. Run 1:1, 1:few, and 1:many plays with Sales against priority accounts, and measure them on buying-group engagement, opportunity creation, and deal velocity
• Lead multi-channel go-to-market campaigns with Sales. Pull every team's work into one plan and align SDR focus to the same accounts
• Improve conversion from first engagement to qualified opportunity. Test offers, personalized landing pages, and routing so high-fit accounts move faster
• Direct outside spend. Use paid media where it reaches priority accounts efficiently, judged on CRM-verified pipeline, and manage the contractors and agencies who support creative, web, and analytics
• Manage and coach the SDR, and keep Sales aligned on what counts as a qualified opportunity. Set the standard for account research and handoff, and measure success by accepted opportunities
• Launch every major program with a hypothesis, a baseline, a tracking plan, and a decision rule to scale or stop. Pair attribution with cohort analysis and holdout tests, and share every result with the team
• Travel occasionally for company events and customer meetings. Work across multiple U.S. time zones
• Perform other duties as assigned. We’re a lean team, so count on there being some

Requirements:

• 8+ years in B2B SaaS demand generation, growth, or revenue marketing, selling into enterprise buying groups with multi-month cycles
• Personally built agentic workflows in Claude, Clay, n8n, or through MCP and APIs that now run parts of a GTM team's work. You can demo them and show what changed
• Built pipeline through events, partners, original research, or customer advocacy, with the qualified pipeline and cost per opportunity to prove it. You measure demand beyond last touch
• Led multi-channel go-to-market campaigns built with Sales, with every team delivering on one timeline
• Built a growth function from an early stage, before a playbook existed, and knows why they built it in that order
• Sets direction from day one and holds the room with executives. You invite challenge from Sales, Product Marketing, and leadership and use it to sharpen the plan
• Maps what a pipeline plan depends on, including data, tracking, routing, and sales capacity, and which pieces must be in place before investment goes out
• Knows what good conversion looks like at each stage of an enterprise funnel and can explain where their own numbers landed
• Ran enterprise ABM more than once and changed the approach based on what the first attempt taught
• Managed SDRs or a similar role, measured on pipeline quality and quantity
• Uses paid media with precision, such as LinkedIn targeting against priority accounts, and checks platform numbers against the CRM
• Bachelor's degree in marketing, business, analytics, or a related field, or equivalent professional experience
• Grew a demand or growth function at a private-equity-backed SaaS company moving into larger enterprise deals
• Worked in learning technology, customer education, HR tech, or enablement software
• Built expansion, cross-sell, or referral programs with Customer Marketing
• Presented pipeline performance to PE operating partners or a board