HubSpot Marketing Automation Manager

Description

This is a full-time, hybrid position based in Sunrise, FL

Looking to take your HubSpot expertise to the next level? At MASA, we’re seeking a strategic yet hands-on HubSpot Marketing Automation Manager to own and evolve how we leverage automation to engage leads, boost seminar attendance, and deepen member relationships. If you thrive on building scalable workflows, optimizing performance, and making the most of marketing technology—this could be your next big move.

ABOUT US

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to “Protecting families with compassion when others don’t.” Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our growing base of 2+ million members across the United States and the Caribbean.

Learn more at https://www.masaaccess.com.

WHAT YOU WILL DO

Reporting to our Director of Lead Engagement, you’ll be responsible for the development, execution, and optimization of marketing automation campaigns that deliver measurable business impact.

• Build, execute, and refine multi-touch campaigns (email, SMS, landing pages, etc.) aligned to strategic priorities.
• Lead the ongoing execution and optimization of MASA’s capacity-based “geohash journeys”—sophisticated automations that route leads and members to the right events based on location and seminar availability.
• Manage HubSpot’s data infrastructure—including forms, properties, imports, deduplication, and third-party integrations—ensuring accuracy, scalability, and compliance.
• Monitor, analyze, and report on campaign performance using custom dashboards, reports, and A/B testing to provide actionable insights.
• Recommend and implement automation best practices to enhance segmentation, targeting, engagement, and conversion.
• Partner cross-functionally with Technology, Digital Marketing, and Seminar Operations to ensure workflows align with operational goals and CRM integration.
• Safeguard compliance with CAN-SPAM, TCPA, and GDPR regulations across all automation initiatives.

WHAT YOU BRING

• 5+ years of hands-on HubSpot Marketing Hub experience, including workflows, segmentation, reporting, and integrations.
• Proven ability to translate data into insights and optimize campaigns for better performance.
• Strong background managing lead lifecycle programs, lead scoring, and journey-based automations.
• Experience with geotargeted or capacity-based routing (geohashing) strongly preferred.
• Familiarity with CRM integrations, APIs, and third-party tools.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Solid understanding of marketing compliance requirements (CAN-SPAM, TCPA, GDPR).
• Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).

Bonus Points If You Have:

• Experience supporting seminar- or field-based marketing programs.
• Proficiency in HTML/CSS for email customization and troubleshooting.
• HubSpot Marketing Hub Certification.

WHAT WE WILL PROVIDE YOU

• Competitive base salary, bonuses, and comprehensive benefits—including medical, dental, and vision insurance with top-rated carriers.
• 401(k) with company match, generous paid time off, and company-paid short-term disability, long-term disability, and basic life insurance.
• A free MASA membership.
• A professional and supportive company culture anchored in our mission: “Protecting families with compassion when others don’t.”

WHY YOU’LL LOVE THIS ROLE

This isn’t just another marketing ops job. You’ll be at the helm of sophisticated automation programs directly tied to revenue and member engagement. You’ll join a collaborative, tech-forward marketing team that values experimentation, performance, and meaningful work. If you love turning data into action, building automation that scales, and using HubSpot to solve real-world challenges—this is your kind of role.

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

#LI-RH1 #LI-HYBRID #corpjobs