Director of Brand, Marketing & Growth

Merakey is seeking a Director of Brand, Marketing & Growth to lead enterprise brand, creative and marketing strategy. The role develops integrated marketing strategies, oversees brand management, digital marketing, websites, campaigns and performance, and partners with regional and operational leaders to support growth.

Responsibilities:

• Lead enterprise marketing strategy and planning
• Develop marketing strategies supporting service growth, referrals, market entry and strategic initiatives
• Serve as a strategic marketing partner to Regional Affiliate leadership, program leaders and operational teams
• Develop a deep understanding of Regional Affiliate markets, service-line priorities and local growth opportunities
• Lead the strategy of and manage the accuracy, user experience, and effectiveness of for Merakey.org and all Regional Affiliate websites either through direct management or through close management of vendor relationships
• Proactively recommend marketing strategies and opportunities rather than relying solely on incoming requests
• Lead Merakey's enterprise brand strategy and brand governance
• Maintain brand standards while enabling appropriate regional and audience-specific adaptation
• Lead integrated marketing campaigns across paid, owned and digital channels
• Oversee enterprise web strategy, SEO, SEM, digital advertising, digital audience development, and Generative Engine Optimization, including strategies that improve Merakey’s and Regional Affiliate’s visibility and authority in AI generated search and answer environments
• Develop service-line marketing strategies in partnership with operational leadership
• Oversee creative strategy and production of the necessary media and print tools and resources needed by the organization (flyers, brochures, and other branding or marketing related materials)
• Develop audience segmentation and market insights
• Establish marketing analytics and performance measurement
• Manage relevant external agencies, vendors and marketing technology
• Ensure timely, responsive and high-quality service to Regional Affiliates, programs and operations
• Solicit and incorporate internal customer feedback into planning and service improvement
• Help establish and maintain service standards for project intake, prioritization, communication and delivery

Requirements:

• Bachelor's Degree Required
• 3-5 years of Supervisory/Managerial Experience Required
• 8 total years of experience