Dealer Market Activation Manager Job Details | Owens Corning

Owens Corning is hiring a Dealer Market Activation Manager to drive sales growth and expand market share for Masonite door systems. The role activates dealer and distribution channels through relationship development, demand generation, training, and territory growth strategies.

Responsibilities:

• Develop and manage relationships with dealers and independent door shops to drive sales growth and increase share of wallet across the assigned territory
• Identify, recruit, onboard, and activate new dealers to expand market coverage and increase product adoption
• Drive down-channel demand generation through indirect selling strategies that influence dealer sales behavior and product recommendations
• Support new product launches, promotional initiatives, and premium product mix strategies designed to increase visibility and conversion
• Deliver product training, solution-based selling education, and value proposition workshops to dealer sales teams and installers
• Partner with distribution and business unit sales teams to improve lead management, qualification, follow-up, and conversion effectiveness
• Utilize CRM and lead management tools to track customer interactions, manage opportunities, and measure activation success
• Collaborate with Sales Enablement, Channel Marketing, Product Management, and Regional Sales teams to align business objectives and execution strategies
• Monitor local market trends, dealer performance, customer activity, and competitive dynamics to identify growth opportunities
• Develop and execute territory activation plans to improve dealer engagement, product assortment, and sales performance
• Serve as a trusted local advisor by providing dealers with insights, tools, resources, and solutions that help grow their businesses
• Partner closely with two-step distribution sales teams to ensure a coordinated market approach and maximize business opportunities
• Analyze territory performance data and adjust strategies to improve dealer productivity and market penetration

Requirements:

• Bachelor's degree in Business or a related field, or equivalent combination of education and experience
• 3-5 years of direct sales, business development, territory management, or channel sales experience
• Demonstrated ability to build and maintain strong customer and partner relationships
• Experience influencing sales through dealer, distributor, or indirect channel environments
• Strong communication, presentation, and relationship management skills
• Ability to analyze market trends and sales performance data to identify opportunities
• Experience utilizing CRM systems and sales reporting tools
• Strong organizational, territory planning, and execution skills
• Self-motivated with the ability to work independently in a field-based role
• Experience within building products, construction materials, doors, windows, millwork, distribution, or related industries
• Experience working with dealer networks, distributors, or channel partners
• Knowledge of demand generation, dealer activation, and territory growth strategies
• Experience facilitating sales training, product education, or customer development programs
• Strong lead generation and opportunity conversion experience
• Proven success increasing market share and driving business growth in an assigned territory
• Experience collaborating across Sales, Marketing, and Product organizations
• Familiarity with consultative and solution-based selling methodologies