Brand Campaign Team II (Influencer Marketing Manager)

Thirteenth is hiring an Influencer Marketing Manager to independently execute creator and influencer campaigns from brief through reporting. The role manages client relationships, creator sourcing and negotiations, content workflows, campaign tracking, compliance, and results reporting.

Responsibilities:

• Assist (and in some cases lead) the day-to-day client communications; support the team in keeping clients informed and well-served
• Immerse yourself in each client's brand, voice, guidelines, goals, online discourse. Demonstrate the fluency and expertise that strengthens the full workflow
• Surface potential issues early alongside your proposed solution, so the team can manage client expectations proactively
• Build and maintain relationships clients value: be someone they trust, like working with, and enjoy hearing from
• Respond to client requests and questions promptly
• Read and internalize every client brief thoroughly before any campaign work begins. Identify gaps, ambiguities, and unstated assumptions that need clarity prior to moving forward
• Create briefs when the client doesn't provide one, capturing campaign objective, messaging, CTAs, do's and don'ts, and brand guidelines
• Develop and present creator and platform recommendations grounded in strategic rationale — bring a point of view, not just a list
• Escalate high-stakes strategic calls before committing; own the execution once direction is set
• Research, compile, and vet creator sourcing lists aligned with campaign goals, brand fit, platform strategy, and casting guidelines
• Set the criteria, shape the roster, and make the final call on recommendations shared with the client
• Apply sharp judgment to creator selection in accordance with personal and company standards for strong creator partners
• Develop campaign budget allocation strategy across creator tiers and deliverable types
• Own the full negotiation process
• Ensure client is kept up-to-date on overall budget status; confirm accuracy of campaign CRM
• Own creator agreements end to end: draft from campaign-specific templates, coordinate legal review for redlines, and ensure everything is complete, signed, filed, and linked in the campaign CRM
• Apply FTC and disclosure requirements consistently across all creator content
• Enforce brand-specific content rules and usage rights across the campaign; catch issues before they reach the client
• Manage the full content pipeline: brief, dual timelines, concepts, drafts, approvals, and publishing
• Brief creators in detail — send the creator-external brief, get on briefing calls when needed, and communicate brand expectations clearly
• Guide the creative direction of content in collaboration with creators — you know what the brand needs and you communicate it clearly
• Review all concepts and drafts before sharing with the client; flag major issues, leave comments for minor ones, and manage feedback rounds within the two-round limit
• Handle TikTok One campaign linking, spark code collection, and raw asset delivery for paid usage
• Keep the campaign CRM current at every stage; track all content and calendar approvals across stakeholders
• Own campaign CRMs end to end
• Ensure trackers are current and nothing is falling through the cracks
• Send weekly client recap emails — surface status, outstanding questions, and clear next steps/action items
• Lead meeting agendas, note-taking, and follow-up communications internally and externally
• Collect and report post-campaign analytics from creators per platform specs
• Build wrap decks: compile results, creator content, audience data, and campaign learnings into a client-ready presentation + manage the delivery and presentation to client
• Develop the narrative quality of your campaign-level reporting
• Ideate and build pitches for new campaigns as needed

Requirements:

• You are highly proficient in all aspects of execution and are able to reactively problem-solve independently or with minimal oversight
• You can communicate comfortably with clients to handle requests/issues of low to medium concern and difficulty
• Social media is second nature to you
• You live in the creator economy, are a short-form video savant, and never stop learning new platforms and formats
• You know the business of creators and digital talent, and you read culture as fluently as you read a brief
• You're hyper-organized and take real pride in detail and accuracy
• You're a clear, warm, professional communicator with clients, talent, managers, and vendors alike
• You take ownership of tasks, and you'd rather try, occasionally miss, and learn than wait to be told
• You hold a high bar for your own work and give and take direct feedback without ego
• You have a natural inclination to take work further than asked or expected, and your expertise helps you become a genuine extension of the brands you work on rather than a vendor to them
• You thrive on autonomy: clear ownership, room to chase the problems you find interesting, and you value a team that aims to give you the best and expects your best in return
• 2 or more years in influencer or creator marketing (or equivalent experience demonstrated in performance)
• Demonstrated ability to run a campaign independently from brief through reporting, without close oversight
• Fluency in the creator economy with a unique POV: you know the platforms, the talent landscape, and how to bring strong collaborations to life within each in alignment with client goals
• Strong cultural awareness: you follow what's happening socially and culturally and use that information to suggest improvements to the work
• Sharp negotiation instincts and comfort with numbers
• Excellent written and verbal communicator: clear, warm, and professional with clients, talent, and vendors
• Hyper-organized with strong project management skills; nothing falls through the cracks
• Comfortable with ambiguity and fast-moving campaigns; adapts quickly without losing quality
• Proficient in Google Workspace
• This role is only open to candidates located in the United States
• Applicants must be authorized to work in the United States
• agency background preferred