Paid Growth Marketing Consultant

Right Side Up is recruiting freelance Growth Marketing Consultants for its talent collective, not for an internal full-time role or a current client opportunity. Consultants support high-growth clients by building and scaling paid acquisition, optimizing performance, and developing growth strategies across acquisition and retention.

Responsibilities:

• Build, manage, and scale paid acquisition channels (e.g., Meta, Google, TikTok, LinkedIn, and more)
• Develop and execute growth strategies across the full funnel, from acquisition to retention
• Optimize campaigns for performance, including CAC, LTV, and ROI
• Identify new growth opportunities and test emerging channels
• Partner with creative and content teams to develop high-performing ad assets
• Analyze performance data and continuously iterate based on insights
• Collaborate with product, analytics, and marketing teams to align on growth goals
• Support experimentation frameworks and testing roadmaps

Requirements:

• Strong experience in growth marketing, particularly in early-stage or startup environments
• Proven track record of scaling paid channels and driving measurable growth
• Experience managing budgets and optimizing performance across multiple platforms
• Ability to operate both strategically and hands-on
• Strong analytical skills and comfort working with performance data
• Experience working cross-functionally with product, creative, and analytics teams
• Comfort operating in ambiguous, fast-paced environments
• Experience in high-growth startup environments
• Familiarity with lifecycle marketing and retention strategies