Senior Manager, Performance and Growth Marketing

Madison Reed is hiring a Senior Manager, Performance and Growth Marketing to own paid acquisition, forecasting, budgets, and performance across its Hair Color Bar and direct-to-consumer businesses. The role leads an external media agency and one direct report, drives acquisition efficiency and growth, and partners across teams on media strategy, measurement, and reporting.

Responsibilities:

• Own new customer acquisition targets, budget and performance across our owned and operated channels (Hair Color Bar and Direct-to-Consumer/E-commerce), with primary focus on Hair Color Bar growth, customer acquisition cost (CAC), lifetime value (LTV) and media mix effectiveness
• Build and execute the paid acquisition plan in partnership with the SVP, Growth Marketing and the Business Owners (GMs), with particular emphasis on four-wall growth
• Partner with DTC, Amazon and Wholesale teams on strategies that drive new-to-brand growth for their businesses
• Translate business objectives into channel plans and measurable growth initiatives rather than waiting for them to arrive as briefs
• Own the day-to-day relationship with our external performance media agency: set the strategic direction, the objectives, the KPIs and the testing priorities, and hold them accountable for execution
• Challenge agency recommendations rather than approving them. Evaluate what comes back against our own numbers and push when the case is thin
• Run a consistent performance cadence with the agency so problems surface early and in a meeting, not in a month-end report
• Work with the agency to improve media efficiency, acquisition cost, conversion and incremental growth across paid search, paid social, shopping and other performance channels
• Own acquisition forecasting and budget management: media spend, new customer volume, CAC, ROAS and channel-level performance
• Build monthly and quarterly forecasts, and flag risks, opportunities and gaps to plan before they land
• Manage budget pacing and recommend investment shifts across channels, products and campaigns based on performance and business priority
• Partner with Finance to align acquisition investment to revenue targets, and own monthly media budget reconciliation and reporting with Finance and Accounting
• Turn performance and financial trends into forward-looking recommendations that inform where the next dollar goes
• Manage media budget allocation across channels, products and campaigns, weighting intentionally toward four-wall growth channels (geo-targeted paid media, Direct Mail, Audio and similar) against DTC efficiency targets
• Build the strategies that drive Hair Color Bar traffic through geo-targeting, local marketing and audience segmentation
• Provide direction across paid and non-paid acquisition drivers including Paid Social, Paid Search and Shopping, Affiliate, Yelp, TV, Audio, Direct Mail, SEO, Referral and exploratory test channels
• Evaluate emerging platforms and partners to diversify the mix and find incremental growth
• Lead, develop and mentor one direct report, setting clear priorities and accountability alongside real development
• Build the cross-functional relationships the work depends on: Digital and Engineering on landing pages and marketing technology, Data Strategy on analytics, attribution, incrementality and in-store visit measurement, Creative and Brand on advertising and messaging, Finance on forecasting and budget, and CRM and Brand on how acquisition and retention meet
• Anticipate performance problems and arrive with a recommendation and a plan, rather than a report on what already happened
• Build and run a testing roadmap across media, creative, audience, geography, landing pages, offers and new channels
• Use AI and automation, including our Pixis investment, to improve campaign performance and operating efficiency, and keep a point of view on where those tools genuinely help
• Stay current on growth marketing trends, competitive activity and emerging platforms, and bring what matters back to the team
• Build and present weekly, monthly and quarterly performance updates that state the trend, the performance to plan, the risks and the recommended action
• Translate performance data into business implications that a senior audience can act on

Requirements:

• Bachelor's degree
• 6+ years in performance marketing, growth marketing or customer acquisition
• Demonstrated ownership of an acquisition number: a forecast, a budget and a result you were accountable for, not support of someone else's
• Experience managing an external performance marketing agency, including setting direction, establishing KPIs and holding partners accountable
• Strong expertise in paid search and paid social, particularly Google and Meta, with enough hands-on depth to evaluate what an agency brings you
• Financial and analytical capability: acquisition forecasting, budget management, CAC, LTV, ROAS and performance modeling
• Experience managing meaningful annual media budgets
• Experience in an omni-channel business with four-wall retail or service alongside direct-to-consumer/e-commerce, or a clear appetite to learn the four-wall side quickly
• Working knowledge of marketing analytics, attribution and measurement, including offline attribution and in-store visit measurement
• Familiarity with non-paid acquisition channels such as SEO, Affiliate and Referral
• Experience leading or mentoring at least one direct report
• Proactive self-starter with real ownership and urgency. Consistently anticipates challenges and moves things forward without being asked
• Strong communication and influencing skills across cross-functional teams
• Curious and adaptable, with genuine interest in using AI and automation to improve performance and efficiency
• Willing to balance ownership with hands-on problem solving and execution when the moment calls for it
• Agency-side experience that gives you the other half of that picture is also valuable
• Multi-location fitness, beauty or wellness businesses
• Direct-to-consumer businesses that expanded into omni-channel retail or service
• Subscription or membership-driven businesses
• Experience across upper-funnel media (TV, OTT, Direct Mail, OOH, Podcast/Audio) strongly preferred