B2B Product Marketing Manager

Mira is hiring a B2B Product Marketing Manager to lead go-to-market strategy for its healthcare professional offerings. The role focuses on clinician and partner discovery, positioning and messaging, performance analytics, and cross-functional work to grow adoption and engagement.

Responsibilities:

• Own positioning, messaging, and go‑to‑market strategy for Mira’s B2B offerings focused on healthcare professionals
• Lead customer and partner discovery efforts by conducting regular interviews with clinicians to deeply understand their needs, workflows, incentives, and pain points, and translate insights into actionable product, positioning, and go‑to‑market recommendations
• Own analytics and performance reporting for key go‑to‑market initiatives, including onboarding, messaging, and activation funnels, translating data into actionable insights and recommendations
• Translate clinical capabilities and research into clear value propositions, sales enablement, and educational materials for healthcare professionals
• Lead segment strategy and use‑case definition in collaboration with Clinical and Marketing teams
• Build clinical credibility and thought leadership through KOL partnerships, case studies, webinars, and evidence‑based content
• Serve as the cross‑functional bridge between Clinical, Operations, and Marketing, feeding field insights into product and roadmap decisions
• Develop scalable playbooks, workflows, and operational foundations to support growth in the segment of focus (healthcare professionals)
• Over time, assume ownership of the healthcare professional's business line, including strategy, partnerships, and performance outcomes

Requirements:

• Bachelor's degree required
• 5+ years of experience in product marketing, marketing, and go‑to‑market roles
• Good understanding of B2B marketing principles
• Strong Analytical skills: GA4 proficiency
• Basic knowledge of CRM system
• Demonstrated ability to define positioning, messaging, and go‑to‑market strategies for complex, clinically driven products
• Hands‑on experience working directly with customers and partners (e.g., interviews, pilots, key accounts) to understand needs, workflows, and incentives, and translate insights into actionable product and marketing strategies
• Deep interest in women's health, hormone health, diagnostics, or clinical workflows
• Proven ability to collaborate cross‑functionally with Product, Clinical, Sales, Marketing, and Operations teams in fast‑moving, ambiguous environments
• Ownership mindset with leadership potential and interest in growing into a segment‑owner or general‑manager‑like role over time
• Excellent written and verbal communication skills, with the ability to turn clinical, technical, or research concepts into clear, compelling narratives and sales enablement materials
• advanced degree (MPH, MBA, MS, or clinical degree)
• preferably HubSpot
• experience marketing to clinicians