Senior Paid Search Manager, Make & Manage Money

Launch Potato is hiring a Senior Paid Search Manager to drive profitable growth for its Make & Manage Money business. The role owns strategy, execution, and profitability across Google and Microsoft campaigns, while coordinating with partner teams to improve offers, payouts, creative, and landing pages.

Responsibilities:

• Strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, MSN included
• Budget allocation, pacing, forecasting, reporting, and profitability for the portfolio
• A prioritized growth plan that names the biggest constraints and the tests most likely to move the business
• The case to Sales, Account Management, Yield, Creative, Product, and Analytics for what the campaigns need, and the follow-through until it lands
• Campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline
• Testing new inventory and platforms with a clear hypothesis and a point where you stop

Requirements:

• directly owned and profitably scaled $10M or more a year in paid media for affiliate or consumer lead generation
• You set the plan, prioritize the tests, and make the call
• A track record of profitably scaling affiliate or consumer lead gen, with direct ownership of $10M or more in annual media spend
• Buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces
• Hands-on depth in Google Ads or Microsoft Ads, and the range to own a portfolio across both
• If your strongest experience is in Microsoft Ads, audience buying, or native inventory, we want to hear from you
• Scaling across Search, Display, Demand Gen, YouTube, and native placements
• A real grasp of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin
• You can tell whether a problem sits in the buying, the creative, the landing page, the offer, the payout, or the measurement
• Clear, direct communication, including short performance updates that say what changed, why it matters, and what you need
• Running across several consumer categories or variable-payout partner programs
• Using AI and self-serve creative tools to speed up analysis and asset iteration
• Working with competitive intelligence tools and in regulated consumer categories
• Building playbooks or mentoring other media buyers