Product Marketing Manager

Aven Hospitality is hiring a Product Marketing Manager to lead product marketing strategy across a portfolio of hospitality technology solutions, with emphasis on AI-enabled capabilities, payments, and digital commerce. The role shapes market positioning and go-to-market strategy, leads launches, and aligns product, marketing, sales, and customer success teams to drive adoption and business outcomes.

Responsibilities:

• Lead product marketing strategy across a portfolio of products, including high-growth acres such as AI-enabled solutions, payments commerce and other strategic product priorities
• Define and evolve positioning, messaging frameworks, and value propositions that differentiate us in the market
• Drive cross-functional planning and alignment for product launches and releases; build scalable processes that enable collaboration across stakeholders
• Partner with product and commercial leaders to drive market-informed strategic recommendations
• Leverage buyer insights, competitive intelligence, and market trends to inform roadmap decisions and GTM approaches
• Anticipate competitive shifts and guide leadership in adjusting strategy, messaging, or GTM motions
• Monitor market trends in AI, payments, hospitality technology, digital commerce, and automation to identify opportunities, risks, and differentiated positioning
• Architect GTM strategy for your products, including target segments, messaging pillars, buyer journeys, launch motions, and commercial readiness plans
• Build solution-level messaging and enablement that helps sales teams clearly communicate the business value of our solutions
• Collaborate closely with growth, brand, and sales leadership to integrate events, campaigns, and programs into a unified demand strategy
• Develop and optimize sales enablement programs that equip teams with tools, narratives, and insights to drive results
• Own the planning, cross-functional coordination, and execution of major launches and releases
• Establish KPIs, measure success, and communicate insights to stakeholders, using data to influence prioritization and continuous improvement
• Translate complex product capabilities into launch strategies, messaging, enablement, and customer-facing materials that clearly articulate business value
• Serve as a trusted advisor to product and commercial teams, providing market insights and strategic recommendations
• Lead alignment across product, marketing, sales, and customer success, navigating competing priorities and ensuring clarity of messaging
• Influence key stakeholders at all levels, fostering collaboration and driving decision-making that aligns with company objectives
• Mentor junior team members, elevate the PMM function, and embed best practices and operating rhythms across the team
• Serve as a role model for cross-functional collaboration, strategic thinking, and executional excellence

Requirements:

• 7+ years of product marketing experience, including strategic, market-facing leadership
• Demonstrated ability to translate technical, emerging, or highly complex product capabilities into clear positioning, customer value, sales narratives, and GTM plans
• Proven ability to develop and drive product marketing strategy across multiple stakeholders and teams
• Demonstrated success in influencing senior leaders and aligning cross-functional teams in complex, matrixed environments
• Strong analytical skills; able to synthesize complex market data into clear strategic recommendations
• Exceptional storyteller, able to communicate complex concepts to executive, technical, and customer audiences
• Experienced in building frameworks and processes that scale product marketing impact across the organization
• Strong project and program leadership skills; able to manage multiple high-visibility initiatives simultaneously
• Proficient in CRM, collaboration, and marketing tools (e.g., Salesforce, Microsoft Teams, Marketing Cloud/Pardot)
• Exceptional communication and presentation skills; experienced engaging senior executives and cross-functional leaders
• Demonstrated owner's mindset: proactive, accountable, and committed to driving outcomes
• Experience marketing AI, payments, fintech, commerce, hospitality technology, or complex B2B SaaS solutions preferred