Senior Product Manager, Reinventing Home Care

Toronto or Waterloo, hybrid | Full-time | Reports to the COO

Compensation: $150,000 to $180,000 CAD base salary

Reimagine how the world ages at home.

Bring unprecedented visibility and intelligence into home care. Build products that transform how older adults are supported, how families stay connected, and how care organizations deliver care.

Join a fast-growing senior care technology company operating in 24 countries, and help shape the future of aging at home.

The Company

We went from a lab in Waterloo to 24 countries in five years. Our sensors detect falls and track sleep, health, and wellness, with no cameras, wearables, or pendants. Families get peace of mind. Older adults keep their independence.

Our CTO, Dr. Yihong Qi, holds 680 patents, and the next few hundred get built here.

The Opportunity: Reinventing Home Care

Most people want to grow older in their own homes, surrounded by the people and places they love. But home care today is largely reactive, with limited visibility into what happens between caregiver visits.

We believe that needs to change.

Our technology brings an entirely new level of data and visibility into how people live, move, sleep, and stay healthy at home, without cameras or wearables.

This creates an opportunity to fundamentally rethink how home care works: moving from reactive care to proactive support, helping care organizations deliver better outcomes, empowering families with meaningful insights, and enabling older adults to live independently for longer.

We're already working with major home care organizations across North America. Now, the challenge is turning this unprecedented visibility into products that transform how care is delivered.

We're looking for a Senior Product Manager who wants to lead this transformation.

Not someone who simply builds features customers ask for, but someone who can discover what's possible with technology that has never existed before, understand what customers truly value, and turn that potential into products people rely on every day.

You'll help define what the future of aging at home looks like, and build the products that make it real.

The Role

You own the B2B2C product experience connecting home care organizations, frontline caregivers, older adults, and their families.

Your mission is to discover what creates meaningful value across this ecosystem and turn those insights into products that drive adoption, engagement, retention, and better care experiences.

You'll spend significant time talking directly with customers, understanding how care is delivered today, uncovering problems they may not be able to articulate themselves, and identifying opportunities to fundamentally improve their experience.

You'll explore how new data and insights can enable care organizations to operate more effectively, help families stay informed, and support more proactive care.

This isn't just about improving existing workflows. It's about discovering entirely new possibilities and making them valuable, intuitive, and scalable.

You'll work closely with Customer Success, Commercial, Engineering, and Design to balance customer needs, technical constraints, business priorities, and long-term product scalability.

You report directly to the COO and work closely with our leadership and engineering teams.

What You'll Own

• Customer Discovery & Value Creation: Build deep relationships with home care organizations, frontline caregivers, and families. Understand their workflows, frustrations, and unmet needs. Discover opportunities that create meaningful value, including needs customers may not yet recognize.
• Product Innovation & Strategy: Explore how unprecedented visibility into daily life at home can enable entirely new care experiences. Define the product vision, own the roadmap, and prioritize opportunities based on customer value, business impact, and scalability.
• Adoption & Retention: Make our products easy to adopt, valuable in everyday workflows, and increasingly difficult to replace. Measure success through real customer behavior, engagement, and outcomes.
• B2B2C Product Experience: Design for a complex ecosystem where organizational buyers, administrators, frontline caregivers, older adults, and families have different needs. Create experiences that deliver value across these stakeholders.
• Product Prioritization & Trade-offs: Balance customer-specific requests, engineering complexity, commercial commitments, and long-term product scalability. Know when to say yes, when to say no, and how to make those decisions independently.
• Cross-functional Leadership: Partner closely with Customer Success and Commercial to understand customer needs, validate opportunities, and align priorities. Work directly with Engineering and Design to turn insights into products.
• End-to-End Execution: Own the journey from discovery and strategy through development, launch, adoption, and continuous improvement. Ship products, measure their impact, and iterate based on evidence.

What Year One Looks Like

• You've developed a deep understanding of how home care organizations operate, what frontline caregivers struggle with, and what families truly value.
• You've identified and validated new product opportunities enabled by our unique sensor data and insights.
• Customers adopt our products faster, with less friction during onboarding and deployment.
• Care organizations and their end users engage with the product more consistently because it delivers clear, measurable value.
• Product decisions are grounded in direct customer discovery, usage data, and business outcomes, not assumptions or the loudest customer requests.
• Customer Success, Commercial, and Product share a clear understanding of customer needs, priorities, and trade-offs.
• We've built scalable solutions rather than accumulating one-off features for individual customers.
• Key partners expand their deployments because our products have become an important part of how they deliver care.

How We Work

• Build it right, then make it better. People's safety rides on what we ship, so we test hard and never settle for good enough.
• Say it as it is. Kind and direct, at every level, including the CEO.
• Real impact. There is more room to make a difference here than at a company ten times our size.
• Do what you said. Trust is built on follow-through, and we return it with real ownership.
• Hard, and worth it. What we build keeps someone's parent safe at home.

This Is for You If

• You genuinely love customer discovery. Talking to customers energizes you, and you're naturally curious about how they work, what frustrates them, and what they truly value.
• You're excited by the opportunity to reshape an industry, not just improve an existing product.
• You enjoy discovering the right problems to solve more than simply managing feature delivery.
• You can see possibilities in emerging technology and translate them into practical products customers actually want.
• You understand complex B2B environments involving competing stakeholder needs, workflows, integrations, and difficult trade-offs.
• You can distinguish what one customer asks for from what will create scalable value across many customers.
• You know how to work closely with CS and Commercial without relying on them as your only source of customer understanding.
• You use both qualitative insights and quantitative data to make decisions.
• You independently drive alignment, make decisions, and move forward without waiting for perfect information.

This Isn't for You If

• You prefer managing tickets and delivery timelines over discovering customer problems.
• You avoid customer-facing conversations.
• You believe every customer request should become a feature.
• You're more comfortable optimizing existing workflows than exploring new product opportunities.
• You struggle to balance short-term customer commitments with long-term product scalability.
• You need a detailed playbook or constant direction before making decisions.

You'll Thrive Here If

• You have significant experience owning complex B2B or B2B2C software products end to end.
• You have demonstrated success improving product adoption, engagement, retention, or business outcomes.
• You have strong customer discovery skills and can turn ambiguous problems into clear product opportunities.
• You understand multi-stakeholder environments where buyers, administrators, and end users have different needs.
• You can translate emerging technologies or new data capabilities into compelling customer experiences.
• You are comfortable making product trade-offs involving customer value, engineering effort, business impact, and scalability.
• You communicate effectively with customers, Commercial, Customer Success, Design, and Engineering.
• You combine strong qualitative customer discovery with quantitative product data.
• Experience in healthcare, senior care, home care, enterprise SaaS, or connected-device products is a plus.

You don't need to check every box. If this sounds like you, we'd like to hear from you.

Where This Goes

As we scale, this role can grow into broader product leadership across our B2B2C business.

You'll have the opportunity to help define an emerging product category, shape how technology transforms home care, and build experiences that can improve the lives of millions of older adults and their families.

What You Get

• A sensor for your parents, on us
• Direct access to the leadership team. No layers.
• Fair pay, with the opportunity for equity
• Impact decides your pay and your path, not tenure
• Hybrid in Toronto or Waterloo
• Health, dental, and vision benefits

The Details

• Pay: $150,000 to $180,000 CAD base salary
• This is a new role, created to grow the team, not a backfill
• How we hire: Typically an initial interview, a short case, and a final interview in person with our CEO and members of the team. We may adjust this depending on the role.
• We leverage AI tools in our hiring process, but prioritize human input and manual review.

Our Commitment

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve accessibility in our workplace. If you have any feedback or suggestions on how we can improve accessibility, please don't hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.