Director of Marketing and Communications - Marketing and Communications

POSITION SUMMARY:

The Director of Marketing & Communications is responsible for leading the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic, its physicians and providers, locations, and service lines. The Director manages Marketing & Communications staff and leads strategic marketing, branding, digital advertising, and communications efforts within the Marketing & Communications department.


EDUCATION & EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, or related field, required
• Master’s degree in Marketing, Communications, or related field, preferred
• Minimum of five (5) years of healthcare marketing experience and managerial experience, preferred
• Strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy
• Strong understanding of branding principles and brand governance
• Strong problem-solving, strategic development and organizational skills
• Experience interpreting marketing analytics and KPIs to guide strategic decisions (Google Analytics, advertising metrics, social media metrics)
• Experience with project management platforms and workflow systems
• Experience managing multiple concurrent, high-priority projects with competing deadlines
• Experience leading multidisciplinary teams and managing shareholder relationships

QUALIFICATIONS:

• Strong discretion and ability to handle confidential information
• Excellent written, verbal, presentation and facilitation skills
• Must be self-directed
• Ability to provide constructive creative direction and feedback
• Ability to develop and monitor marketing performance dashboards and present executive-level reports
• Ability to evaluate creative work for effectiveness, consistency, and strategic alignment
• Strong knowledge of graphic design, photography, videography, web content, and social media best practices as a reviewer and strategist
• Understanding of health care marketing regulations and patient privacy considerations
• Familiarity with physician relations and provider recruitment marketing is preferred
• Knowledge of health care consumer behavior and service-line marketing

WORK SCHEDULE:
Monday - Friday, 8:00AM - 5:00PM