Marketing Manager - Dealer

Kem Krest is seeking a Marketing Manager – Dealer to grow its share of wallet within existing OEM dealer programs. The role develops dealer-focused marketing strategy, researches customer needs, analyzes purchasing data, and leads campaigns and promotions to increase participation, purchase frequency, and revenue.

Responsibilities:

• Own the dealer-channel marketing strategy, including audience definition, segmentation, buyer personas, messaging, campaign objectives, and performance measurement
• Establish an always-on Voice of Customer program using dealer interviews, surveys, sales feedback, and AI-enabled market intelligence to identify customer needs and purchasing barriers
• Analyze D365 transaction data to identify high-opportunity, underpenetrated, and lapsed accounts, quantify revenue opportunities, and guide marketing investment
• Develop and maintain dealer personas and buyer journeys spanning onboarding, repeat purchase, reactivation, and advocacy
• Lead the dealer campaign and promotions calendar across email, digital, direct marketing, events, and promotional programs
• Design test-and-control methodologies, cohort analyses, and pre- and post-campaign comparisons to measure incremental revenue and promotional lift
• Create dealer-facing value propositions, campaign concepts, emails, offers, and sales tools that connect with dealership parts and service audiences
• Partner with the Digital Marketing Manager and shared marketing operations resources to execute campaigns within established digital, automation, reporting, and channel standards
• Manage the dealer marketing budget and agency relationships, evaluating promotional economics, volume lift, margin impact, and overall return on investment
• Maintain accurate dealer contact coverage across HubSpot and D365 while supporting applicable marketing, Quality Management System, safety, and regulatory requirements

Requirements:

• At least 10 years of progressive B2B marketing experience, including ownership of integrated campaign strategy and execution for a distributor, dealer, reseller channel, or comparable install base
• Advanced analytical skills with experience working directly with transactional, purchasing, ERP, or CRM data using tools such as Excel, Power BI, D365, and HubSpot
• Hands-on experience developing customer segmentation, measuring incremental lift, and translating purchasing behavior into targeted marketing action
• Demonstrated experience developing pricing, promotional, or offer strategies, including modeling economics and evaluating volume lift against margin
• Experience conducting Voice of Customer interviews and survey research and converting findings into actionable personas, buyer journeys, and campaign strategies
• Strong creative, writing, presentation, and communication skills, with the ability to develop campaign concepts and copy while effectively directing agency partners
• Bachelor's degree in marketing or a related field
• Knowledge of automotive, aftermarket, heavy-duty, powersports, industrial B2B markets, or dealership parts and service operations
• Lean Six Sigma training