Marketing Manager

The Professional Bowlers Association (PBA) is hiring a Marketing Manager to lead go-to-market strategy and marketing plans for PBA Tour events, broadcasts, and league initiatives. The role develops campaigns to grow viewership, digital audiences, ticket sales, and fan engagement, while supporting athlete marketing, partnerships, and membership programs.

Responsibilities:

• Develop and execute go to market strategies and marketing plans for PBA Tour events, broadcasts, and major league initiatives
• Support the growth of the PBA across television audiences, social and digital channels, live event attendance, and overall fan base
• Drive broadcast tune in marketing for PBA events on television and streaming partners
• Execute event marketing programs that drive ticket sales, entries, and local awareness
• Build digital and social campaigns that grow PBA channels, viewership, and fan engagement
• Support campaigns across the PBA Tour, PBA Senior Tour, PBA Elite Regional Tour, and PBA Junior
• Support athlete marketing initiatives and campaigns that highlight PBA bowlers and competitive storylines
• Support marketing for PBA membership programs, including acquisition and member benefit awareness
• Coordinate with sponsors and brand partners on campaign deliverables and integrations
• Manage campaign calendars, timelines, and asset delivery across departments
• Track and report audience growth, tune in, ticket sales, and campaign performance metrics, and recommend optimizations
• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns

Requirements:

• Previous experience in sports marketing is required
• 3 plus years experience in sports marketing, media marketing, or entertainment marketing
• Experience developing go to market strategies and marketing plans
• Strong digital and social campaign execution skills
• Ability to manage multiple campaigns and deadlines across departments
• Prior experience in professional sports, sports leagues, or sports media
• Strong marketing background
• excellent communication skills
• attention to detail
• Strong verbal, written, and organizational skills
• Bachelor's degree or equivalent experience
• 3+ years' experience in marketing
• Ability to multi-task
• Experience with audience growth, broadcast tune in, or fan development campaigns preferred