Growth Marketing Manager, User Acquisition

Mythical Games is building the marketing engine for FIFA Rivals and its growing portfolio of games. The Growth Marketing Manager, User Acquisition will lead end-to-end paid user acquisition, optimize campaigns and budgets against growth goals, and partner with creative and cross-functional teams to improve performance using data and AI-powered workflows.

Responsibilities:

• Own paid user acquisition for one or more titles, running campaigns end to end from strategy and setup through optimization and reporting
• Analyze creative performance and partner closely with the marketing team on what's working and why, turning results into clear, actionable feedback that sharpens future assets
• Track performance across the funnel, from impression to install to activation, and optimize campaigns, targeting, and spend to improve cost per install, ROAS, and early retention
• Set, own, and hit KPIs and growth goals for your titles
• Manage acquisition budgets with rigor and a disciplined, efficiency-focused approach to spend
• Create and maintain AI-powered tooling and workflows that make your work faster and sharper, across campaign analysis, creative iteration, reporting, and data
• Partner cross-functionally with product, creative, data, and external partners to unblock work and align on priorities
• Help set the standard for a data-driven, AI-forward marketing culture

Requirements:

• Applicants must be legally authorized to work in the United States and must not require current or future visa sponsorship
• 4+ years running user acquisition campaigns in gaming or a comparable industry
• A strong creative eye, with the ability to diagnose why an ad works, not just that it works, and translate that into feedback the creative team can act on
• Hands-on AI fluency: you already use AI to work faster and smarter, from campaign analysis and creative iteration to reporting and building your own lightweight tools and automations, without needing to be a coder to do it
• Experience owning advertising and acquisition partnerships
• A strong grasp of mobile and web attribution methodologies
• Solid analytical chops, including working knowledge of SQL and Excel, and comfort with data-visualization and BI tools
• A self-starter mindset. You identify the right next move and drive it without waiting to be told, and you can run your own lane on a lean team
• Excellent written and verbal communication
• A BA in marketing, finance, or a related field
• ideally including time in a fast-paced or startup environment