Sales Development Representative

Direct2Care provides an employee healthcare platform, and its Sales Development Representative will support company growth by identifying prospective customers, engaging business leaders, and creating qualified sales opportunities. The role builds and maintains a sales pipeline, qualifies prospects, schedules meetings and demonstrations, and collaborates with Sales and Marketing.

Responsibilities:

• Research and identify prospective customers that align with Direct2Care's target markets
• Conduct outbound prospecting through phone, email, social channels, and other outreach strategies
• Engage business owners, HR leaders, benefits decision makers, and other key stakeholders
• Qualify prospective customers by understanding their business, workforce, healthcare challenges, and needs
• Schedule qualified meetings and demonstrations for Account Executives
• Consistently build and maintain a healthy pipeline of sales opportunities
• Clearly communicate Direct2Care's value proposition and the problems we help employers solve
• Ask thoughtful questions to understand each prospect's business and workforce needs
• Tailor outreach and messaging to different industries, personas, and customer segments
• Represent Direct2Care professionally and authentically in every interaction
• Meet or exceed activity, qualified meeting, opportunity, and pipeline-generation goals
• Maintain accurate prospect and activity information within HubSpot
• Consistently follow up with prospects and nurture future opportunities
• Use performance data to understand what's working and continuously improve your approach
• Partner closely with Account Executives to ensure strong qualification and seamless prospect handoffs
• Collaborate with Marketing on campaigns, messaging, events, and lead-generation initiatives
• Share prospect feedback and market insights with the broader team
• Test new approaches and continuously look for ways to improve outreach and conversion

Requirements:

• Bachelor's degree or equivalent professional experience
• Excellent verbal and written communication skills
• Comfortable making outbound calls and initiating conversations with people you haven't met before
• Strong organizational and time management skills
• Comfortable working toward measurable performance goals
• Ability to learn new technology, products, and sales processes quickly
• Self-motivated with a strong sense of ownership and accountability
• 1+ years of experience in sales, business development, customer service, hospitality, recruiting, or another highly relationship-driven role preferred