Temporary Director, Growth Marketing

Hanna Andersson is seeking a temporary senior leader to provide coverage for its Growth Marketing function. The role leads paid acquisition strategy and performance, manages investment and optimization, and partners cross-functionally to sustain growth and business continuity.

Responsibilities:

• Lead paid acquisition strategy across Paid Search, Paid Social, Affiliate, Display, and other relevant or emerging channels
• Translate company, marketing, and commercial priorities into focused acquisition plans and channel strategies
• Maintain a clear point of view on where to invest, optimize, test, or pull back based on business performance and customer opportunity
• Balance near-term performance needs with longer-term customer acquisition quality and sustainable growth
• Represent Growth Marketing in appropriate cross-functional and leadership discussions
• Surface material risks, opportunities, and investment tradeoffs with clear recommendations
• Maintain accountability for core acquisition performance, including CAC, ROAS, traffic, new customer growth, and other agreed Growth Marketing KPIs
• Evaluate acquisition performance with consideration for customer quality, LTV, payback, and broader business economics where data is available
• Manage paid media budget pacing, forecasting, and optimization
• Recommend investment shifts across channels, audiences, campaigns, or partners based on performance and business priorities
• Identify material performance variances and take or recommend timely corrective action
• Partner with Finance and Analytics as appropriate to strengthen investment and performance decisions
• Oversee the planning, launch, management, and optimization of campaigns across relevant paid acquisition channels
• Ensure channel strategies, audiences, bids, budgets, and campaign structures remain appropriately managed
• Maintain visibility into product feed health, pixel tracking, measurement, and other dependencies that may affect media performance
• Partner with internal Technology, Analytics, and Ecommerce teams to address material issues affecting execution or measurement
• Ensure campaign activity remains aligned with promotional, product, brand, and business priorities
• Maintain and prioritize the Growth Marketing testing roadmap
• Develop clear hypotheses and ensure tests are designed to generate actionable learning
• Evaluate performance across audience, channel, offer, message, creative, and landing experience
• Translate testing and performance insights into recommendations for future campaigns and investment decisions
• Partner closely with Brand and Creative teams to improve the effectiveness of campaign assets and messaging
• Ensure performance learning is communicated in a way that strengthens future creative and marketing decisions rather than remaining isolated within media channels
• Partner closely with Brand, Creative, Analytics, Ecommerce, CRM/Lifecycle, Merchandising, Finance, Technology, and other relevant partners
• Support integrated campaign planning for key product launches, promotional moments, and brand initiatives
• Ensure Growth Marketing execution reflects broader marketing and business priorities
• Bring forward performance insights that may have implications beyond paid media
• Create clarity when cross-functional dependencies or competing priorities could affect Growth Marketing outcomes
• Maintain strong working relationships and effective decision-making across teams
• Serve as the primary day-to-day leader for Growth Marketing agency and vendor relationships
• Maintain clear expectations, priorities, and performance accountability
• Evaluate agency recommendations critically and ensure decisions remain grounded in Hanna Andersson’s business objectives
• Escalate material performance, capability, or service concerns as appropriate
• Recommend adjustments to agency or vendor approaches where needed to improve results or effectiveness
• Maintain appropriate reporting and performance-management cadences for Growth Marketing
• Partner with Analytics to ensure reporting supports timely and actionable decision-making
• Synthesize performance into clear narratives that explain what happened, why it matters, and what actions should follow
• Provide concise, executive-ready Growth Marketing updates and recommendations
• Distinguish between short-term channel movement and broader business or customer signals when interpreting performance
• Provide senior functional leadership for Growth Marketing throughout the engagement
• Own day-to-day leadership and decision-making for the function within established company guardrails
• Operate with the judgment and business fluency required to represent Growth Marketing in cross-functional and leadership forums
• Provide direction and support to internal team members and cross-functional contributors as appropriate
• Maintain continuity of critical Growth Marketing operating rhythms, recurring meetings, agency reviews, planning processes, and decision forums
• Ensure key priorities, decisions, risks, performance context, and material learnings are appropriately documented throughout the engagement
• Support an orderly transition at the conclusion of the assignment to the appropriate designated leader
• Lead, mentor, and develop growth marketing team
• Build a culture of innovation, accountability, and customer-centricity

Requirements:

• 8+ years of progressive Growth or Performance Marketing experience
• Demonstrated experience operating at Director or comparable senior functional leadership level
• Deep expertise across Paid Social, Paid Search, Affiliate, Display, and related acquisition channels
• Demonstrated experience managing significant paid media budgets and making portfolio investment decisions
• Strong fluency in CAC, ROAS, LTV, payback, attribution, incrementality, and customer economics
• Experience developing and leading sophisticated testing and optimization programs
• Strong creative and customer judgment in addition to quantitative performance expertise
• Experience managing agencies and external partners
• Strong cross-functional leadership and executive communication skills
• Ability to operate effectively in a fast-paced environment with limited oversight and evolving priorities
• preferably in ecommerce, retail, consumer, apparel, or a digitally driven brand
• Experience stepping into interim, consulting, or senior operating roles strongly preferred