Growth Marketing Lead

Orchid Security is hiring a Growth Marketing Lead to build and scale the programs that turn market awareness into qualified pipeline. The role leads demand generation, growth initiatives, SEO/SEM, inbound marketing, social media, marketing automation, and performance attribution.

Responsibilities:

• Own demand generation end to end: strategy, execution, and optimization across inbound and outbound programs that drive measurable pipeline contribution
• Build and scale growth marketing initiatives: identify and exploit high-leverage channels, test aggressively, and double down on what works
• Lead SEO and SEM strategy: own organic search performance and paid search programs, from keyword strategy to landing page optimization to ROI reporting
• Drive inbound marketing: develop content-led demand programs including gated assets, webinars, and nurture sequences that capture and convert buyer intent
• Own social media and community presence: build Orchid’s organic reach across LinkedIn and relevant security communities, turning followers into engaged prospects
• Run marketing automation: design, implement, and optimize automated workflows, lead scoring, and nurture programs in HubSpot that accelerate leads through the funnel
• Collaborate with Marketing Operations on attribution, funnel reporting, and pipeline dashboards so you always know what’s working and why
• Partner with Product Marketing on campaign messaging and ensure story consistency across every channel and touchpoint

Requirements:

• 6+ years of B2B marketing experience with at least 3 to 4 years in demand generation, growth marketing, or a directly comparable role, ideally in cybersecurity, identity, or technical SaaS
• Proven track record of building scalable demand gen programs that drive measurable pipeline. You can show the numbers
• Deep hands-on expertise across the growth marketing stack: SEO/SEM, paid social, email nurture, marketing automation, and inbound content programs
• HubSpot power user: you've built complex workflows, lead scoring models, and nurture programs from scratch
• Strong analytical instincts. You live in dashboards, know your funnel metrics cold, and can quickly diagnose what's leaking
• Growth hacker mindset: you run structured experiments, kill what doesn't work, and scale what does
• Experience managing cross-functional programs across marketing, sales, and product in a fast-moving startup
• Comfortable with the enterprise B2B buyer journey. You understand long cycles, multi-stakeholder deals, and how to stay relevant across them
• Experience marketing identity security, IAM, PAM, IGA, or adjacent enterprise security products
• Background at an early-stage startup where you built the demand gen function from scratch
• Familiarity with account-based marketing (ABM) and intent data tools (ZoomInfo, 6sense, Bombora)
• Experience hiring and managing a small growth marketing team