Sr. Manager, Marketing Analytics

Aptive Environmental LLC is hiring a Sr. Manager, Marketing Analytics to lead marketing performance measurement, reporting, analysis, and forecasting. The role translates data into actionable recommendations and partners with marketing, analytics, data, and finance teams to improve marketing decisions and performance.

Responsibilities:

• Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing
• Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments
• Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership
• Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing
• Translate data into insights that inform campaign optimizations and near-term strategy adjustments
• Partner with channel owners to interpret performance results and recommend improvements
• Support attribution and incrementality measurement efforts in partnership with analytics and data teams
• Analyze test results from A/B tests and experiments to quantify impact and inform next steps
• Conduct deep-dive analyses to answer specific business questions and uncover performance drivers
• Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs
• Assist in re-forecasting and planning exercises in partnership with Marketing and Finance
• Monitor performance vs. forecast and highlight risks and opportunities
• Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions
• Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews
• Present insights and recommendations to marketing leadership in a clear, concise manner
• Identify opportunities to improve reporting consistency, efficiency, and usability
• Document metric definitions and reporting standards to promote alignment across the team
• Continuously refine reporting and analysis based on business needs and feedback

Requirements:

• 8-10 years of experience in marketing analytics, business intelligence, or related roles
• Bachelor's degree in Marketing, Analytics, or related field
• Strong experience in marketing analytics, performance measurement, or business intelligence
• Hands-on expertise analyzing paid media, CRM, and digital marketing data
• Advanced analytical and problem-solving skills with the ability to translate data into insights
• Experience with analytics and visualization tools
• Strong communication skills with the ability to present insights to non-technical stakeholders
• Ability to manage multiple priorities in a fast-paced environment
• Experience supporting multi-channel or full-funnel marketing teams preferred
• Google Analytics (GA4) Certification, preferred
• Adobe Analytics or Adobe Experience Platform certifications, preferred
• Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred