Define the marketing strategy and build the team and marketing engine to meet our growth goals
Work with Success Engineering to grow our large user, developer and partner communities
Have a hands-on approach to moving key marketing initiatives and deliverables forward in parallel with building your team
Articulate Metabase’s unique value proposition to analysts, developers and teams
Lead the creation of content, community engagement, and social strategies that generate public conversations and an engaged following
Build awareness of Metabase through experimentation with a variety of channels and messages
Build out the marketing operations backend and instill a culture of quantitative rigor in parallel with fostering creativity and experimentation

You know what resonates with developers and data analysts, and you can create authentic messaging and content strategies that our user base appreciates
You have built a successful, comprehensive marketing strategy to reach and win target personas and achieve business growth goals, especially at a scaling startup and in a PLG context
You understand the current market landscape around Open Source Software and Data
You understand all parts of a marketing funnel and can correctly measure impact to inform decision-making and optimize performance
You work effectively with cross-functional teams (product, design and engineering) to run experiments and build growth channels
You are equally comfortable diving deep into the details and zooming out to grasp the full picture
You are comfortable rolling up your sleeves as an effective hands-on contributor and as a leader in building high-performing teams
You thrive in ambiguous, scrappy fast moving startup environments

VP – Marketing

Key skills