Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Designing, building, testing, deploying, and troubleshooting all aspects of campaigns
Manage the lead lifecycle, lead scoring, lead nurturing, segmentation, campaign management, and data management.
Manage projects to deliver the desired results in a timely manner
Collaborate with clients to gather requirements, get feedback on designs and present results
Spot new services opportunities and work with sales to close new services business
Help advance the state-of-the-art in Revenue Performance Management, by means of ground-breaking projects and thought leadership
Provides expert advice to customers or business partners based on specialized knowledge and experience; analyzes customer's or partner's needs and makes recommendations
Takes responsibility for meeting customers' needs
Pursues opportunities to network with internal or external partners (or customers) to identify needs and make recommendations
Analyzes information to understand customer problems or opportunities, generates alternative solutions, and recommends appropriate actions
Convinces internal/external customers or partners of the value of an idea, a plan, or a solution

At least 5 years hands-on experience working in Marketo
Must have Marketo Certified Expert (MCE) certification
Deep understanding of Marketing & Sales processes in mid-size and large enterprises
Deep expertise in marketing automation processes including lead management, campaign management and online marketing
Expertise with CRM applications such as Salesforce.com and Microsoft Dynamics
Metrics-driven marketing mind
Excellent client management skills, strong written and verbal communications, executive level presence
Strong project management and organizational skills

Marketing Automation Consultant

Key skills