Role Overview

Define the long-term vision, strategic framework, and success criteria for Tecsys’ marketing campaigns across regions, segments, and growth motions.
Translate company and marketing objectives into clear, measurable campaign goals, performance targets, and investment priorities.
Establish guidance for inbound vs outbound mix, audience strategy, channel selection, and engagement models based on business objectives and buyer behavior.
Set standards for how campaigns are planned, launched, measured, and evaluated across the organization.
Define ABM audience strategy for 1:many motions, including segmentation of large account clusters (300–500 accounts) informed by intent data and buying-group signals.
Define the multi-channel engagement system, including the role each channel plays across awareness, intent capture, pipeline acceleration, and revenue conversion.
Combine brand-building and lead capture strategies into a cohesive campaign approach that reaches priority audiences, builds engagement and affinity with the Tecsys brand, and drives sustained demand over time — not isolated lead events.
Ensure events, digital programs, content, partner activations, and outbound motions are architected as integrated components of broader campaign systems, not stand-alone activities.
Define the strategic role of partner marketing within campaign architecture, ensuring partners are intentionally integrated into direct marketing initiatives and aligned to core GTM priorities.
Own the campaign performance model, including funnel metrics, quality benchmarks, ROI expectations, and contribution to pipeline and revenue.
Implement a consistent performance management cadence, including planning cycles, in-quarter performance reviews, retrospectives, and optimization recommendations.
Ensure performance insights are synthesized and translated into actionable improvements in strategy, targeting, resourcing, and investment allocation.
Lead participation in Marketing QBRs, clearly articulating results, trends, trade-offs, and strategic recommendations tied to business outcomes.
Ensure campaign success metrics emphasize pipeline contribution, conversion quality, velocity, and revenue impact — not just lead volume.
Evaluate campaign effectiveness across the full buyer lifecycle, including account warming, intent progression, pipeline acceleration, and downstream conversion.
Use intent data and account engagement signals to refine segmentation, prioritization models, and campaign strategy across the portfolio.
Lead, mentor, and develop senior campaign leaders and managers, with a focus on strategic thinking, accountability, and decision quality.
Establish clear roles, expectations, and success measures that empower teams while reinforcing ownership and results.
Build a culture of performance, learning, and continuous improvement grounded in data, transparency, and follow-through.
Identify skill gaps, process limitations, and scaling challenges, and proactively address them through development, tooling, or structural changes.
Serve as a strategic coach and standards-setter for campaign leaders, ensuring best practices are modeled, institutionalized, and consistently applied across the organization.
Directly manage the partner marketing function, including leadership and development of the Partner Marketer role, ensuring strong alignment to GTM strategy and campaign priorities.
Act as a senior partner to Product Marketing, Digital, Sales, SDR leadership, AR/PR, and Events to ensure alignment on goals, priorities, and performance expectations.
Provide strategic clarity that enables teams to execute effectively without unnecessary dependency or friction.
Ensure consistent, credible campaign enablement standards for Sales and SDR teams, focused on relevance, clarity, and measurable impact.
Represent campaign strategy and performance perspectives in executive-level discussions and planning forums.
Partner closely with Digital and SDR leadership to operationalize intent-driven workflows that improve account prioritization and accelerate pipeline generation.
Collaborate with Events leadership to ensure event strategy ladders directly into campaign strategy, with pre-event digital warm-up, in-event engagement, and post-event nurture embedded into ABM and demand workflows.
Partner with Channel, Alliances, and Sales leadership to align direct and partner-led marketing motions to shared GTM objectives and revenue outcomes.
Own strategic oversight of campaign investment, including budget allocation principles, prioritization frameworks, and performance-based trade-offs.
Evaluate return on investment across major campaign motions and adjust strategy based on data and business needs.
Guide vendor and agency strategy to ensure alignment with performance expectations and long-term capability building.
Exercise authority to reallocate, pause, or stop campaigns that fail to meet defined pipeline and performance standards.
Evaluate success based on pipeline yield, quality, and downstream conversion — reinforcing a pipeline-first mindset across the organization.
Stay informed on evolving demand generation practices, buyer behavior shifts, and market dynamics to continuously refresh campaign strategy.
Lead structured experimentation at a strategic level, ensuring learnings are institutionalized and inform future planning.
Sponsor special initiatives that advance marketing effectiveness, scalability, and contribution to growth.

Requirements

Bachelor’s or master's degree in marketing, Business Administration, or a related field.
10+ years of B2B marketing experience, with demonstrated leadership in campaign strategy, performance management, or demand generation.
Proven experience setting strategic direction and driving measurable, repeatable business outcomes at scale.
Strong record of people leadership, mentoring senior managers, and building high-performing teams.
Deep fluency in marketing performance metrics, pipeline contribution, and ROI analysis.
Ability to translate complex strategy into clear goals, operating models, and decision frameworks.
Experience partnering with Sales and senior executives in goal setting, planning, and performance reviews.
Strong executive communication skills, with the credibility to influence across functions.
Experience owning or influencing significant marketing investments and resource allocation decisions.
Demonstrated expertise in ABM, including 1:many programs across 300–500 accounts, intent-driven segmentation, and workflow design.
A proven pipeline-first and brand-aware mindset — valuing sustained engagement, preference, and revenue impact over short-term lead volume.

Tecsys Inc.

Open Positions (1)

Marketing

Director, Marketing Campaign Strategy – Performance