Role Overview

Serve as the primary owner of HubSpot, including:
CRM architecture and object model
Lifecycle stage governance
Automation, workflows, and routing logic
Campaign tracking and attribution setup
Integrations, permissions, and system governance
Proactively evolve HubSpot as Fluent’s marketing strategy, GTM motion, and customer lifecycle expand.
Establish best practices for CRM usage, documentation, and data hygiene across Marketing.
Ensure campaign infrastructure supports clean execution and measurement.
Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, enrichment, and measurement.
Ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent platforms, and enrichment tools are thoughtfully integrated and governed.
Reduce tool sprawl and improve system coherence across Marketing systems.
Partner with stakeholders to ensure tools are adopted consistently and effectively.
Design and maintain dashboards across:
Campaign performance
Funnel conversion
Channel efficiency
Pipeline influence
Ensure data accuracy and consistency across systems and executive reporting.
Establish standardized attribution and measurement frameworks.
Partner with finance and sales to align on shared definitions and reporting inputs.
Partner with the SVP, Revenue, to document, formalize, and optimize sales workflows within HubSpot.
Map lead handoffs, opportunity stages, and pipeline progression to ensure CRM reflects how revenue is generated.
Translate sales processes into scalable system workflows and automation.
Identify friction points in lead management and pipeline tracking and design system improvements.
Ensure lifecycle and opportunity stages align with Finance reporting standards.
Establish standardized processes for campaign setup, QA, naming conventions, and taxonomy.
Reduce manual work and operational friction through automation and documentation.
Serve as a trusted advisor to Marketing and Revenue leadership on system design and operational feasibility.
Over time, take on people management responsibilities as the organization evolves

Requirements

8–12+ years of experience in Marketing Operations or Marketing Systems.
Deep, hands-on expertise with HubSpot (required).
Strong understanding of B2B funnels, lifecycle marketing, and attribution.
Experience partnering with senior stakeholders and cross-functional teams.
Prior people management experience preferred, but not required immediately.
Highly analytical, process-oriented, and detail-driven.
Comfortable operating in ambiguity and building structure where it doesn’t yet exist.

Tech Stack

Apollo

Benefits

Competitive compensation
Ample career and professional growth opportunities
New Headquarters with an open floor plan to drive collaboration
Health, dental, and vision insurance
Pre-tax savings plans and transit/parking programs
401K with competitive employer match
Volunteer and philanthropic activities throughout the year
Educational and social events
The amazing opportunity to work for a high-flying performance marketing company!

Fluent, Inc

Open Positions (1)

Operations

Director, Marketing Operations – GTM Systems