Create, analyze and optimize paid search campaigns in Google AdWords, Bing Ads, 3rd party SEM platforms, Youtube ads and Display ads
Conduct recurring weekly and monthly optimization tasks (i.e. keyword expansion, ad testing, negative management, etc.)
Provide consistent and effective support to Managers on day-to-day maintenance of campaigns and new SEM, Display, and Video opportunities
Deliver analysis and insights that help teams optimize creatives and landing pages, assessing metrics such as Ad CTR, Click Share, Impressions Share, Lead Rate, Enrollment Conversion Rate, CPL, CPA and Ad strength
Provide ongoing and ad hoc analytical support to the Google Ads Manager

2-3 years of hands-on paid search experience for large budget accounts (Google & Bing)
Skilled in Google Analytics
Understanding of SEO
Certifications: Google AdWords Fundamentals, Search Advanced, and Google Display Certifications
Up to date with the latest trends and best practices in SEM, Display and Video advertising
Advanced English Proficiency in Excel and Google Sheets (pivot tables and formulas) a plus
Bachelor’s degree in Marketing preferably – Advertising, social communication, Finance, Data Analytics, Engineering or equivalent experience in online advertising (min. 3 years) accepted.

Bilingual Sem Analyst

Key skills