Freelance Senior Copywriter

Role Overview

• Create fresh, intelligent, and intriguing copy aligned with brand guidelines
• Take a strategic approach to storytelling considering audience and market objectives
• Execute core materials for future projects
• Partner with the art team for cohesive content and visuals
• Perform necessary research for client requests and product claims
• Analyze source material quality and completeness
• Format references according to AMA style
• Manage reference and source materials proactively for client review
• Ensure compliance with legal, medical, regulatory, and brand style requirements
• Maintain brand consistency across all materials
• Demonstrate internal presentation skills
• Excel in original copy development and source pack knowledge

Requirements

• Previous healthcare/pharma experience
• Experience in an agency setting
• Ability to create fresh, intelligent, and intriguing copy
• Strategic approach to storytelling
• Research skills
• Ability to analyze source material quality
• Formatting references according to AMA style
• Proactive management of reference and source materials
• Compliance with legal, medical, and brand style requirements
• Consistency in assigned brands across materials
• Internal presentation skills
• Original copy development skills
• Source pack knowledge and claim identification
• Proficiency in advertising industry knowledge
• Knowledge of AMA and individual brand style guides