Own PadSplit’s content strategy across web, blog, and social to drive growth and visibility.
Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
Create content that supports every stage of the customer journey.
Develop gated assets and high-converting landing pages to drive qualified leads and growth.
Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
Leverage research and customer insights to refine messaging and identify opportunities.
Partner with marketing and other teams to ensure alignment and consistency.
Track KPIs, optimize content through testing, and build scalable processes for efficient production.

8+ years of experience in content marketing with a strong track record of execution.
Ability to build and scale content programs end-to-end, from strategy to execution.
Experience partnering with product, growth, design, and leadership teams.
Background creating content for marketplaces or multi-audience (B2C/B2B) environments.
Exceptional writing, editing, and persuasive storytelling skills.
Proficiency with tools like WordPress, Google Analytics, and SEO platforms.
Data-driven, self-starter focused on measurable impact and continuous improvement.
Adaptable, curious, and creative, with experience thriving in fast-paced, early-stage environments.

Senior Copywriter

Key skills