Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media and PR
Oversee the full acquisition funnel, look for opportunities to optimize conversion and efficiency
Primary owner of churn and retention rate for The League
Define and ensure consistent brand voice across all marketing efforts
Develop a clear, consistent process for measuring digital campaign effectiveness & ROI
Manage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, report weekly on performance metrics and spending
Create local and hyper local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnerships
Dive deep into the data on customer personas and cohorts to identify the League’s ideal customer, direct the acquisition funnel to find more of them, and design retention programs to increase their lifetime value
Identify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targets
Responsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing efforts

BS/MS in Marketing, Economics or related technical field.
6+ years of experience leading and executing performance marketing and acquisition programs.
Demonstrated willingness to roll up your sleeves and execute across job functions with a penchant for getting things implemented
Natural scrappiness with the ability to look for unseen solution prior to asking for more resources
Mastery of modern analytics / insight tools
Knowledge, experience and practical previous use of SQL
Strong communication and interpersonal skills with a proven ability to influence an organization.

User Acquisition Manager – Performance Growth Marketer

Key skills