About this role

Build and implement a repeatable framework to drive adoption and growth across priority industries
Identify vertical-specific friction points and translate insights into measurable growth initiatives
Own growth strategy, education, and positioning for the agency segment
Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives
Research and prioritize high-opportunity industries (e.g., Home Services)
Develop industry-specific playbooks, courses, messaging, and growth strategies
Create scalable training and content that simplifies complex product capabilities
Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption
Represent HighLevel at conferences, meetups, and industry events
Speak confidently about the product, use cases, and industry growth strategies
Travel 25% or more to attend and present at events

5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.

Senior Growth Marketer, Industries

Key skills