Partner with Shanghai team to do the strategic plan on targeting new audience segments
Increase new install lift for existing live service beats
Increase brand awareness and shifting intent for aware, but non-players
Call back churn user with important beats
Deliver high-impact media campaigns
Design overall media campaign with Shanghai team
Source suitable venders and manage the whole process for media plan execution
Set and achieve ambitious media campaign objectives
Conduct brand lift studies and track awareness KPIs
Work with external partners on joint / co-marketing campaigns if necessary
Increase overall in-house media capabilities
Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
Explore and maintain NA local media resource
Negotiate with media agencies and partners to deliver the most value
Establish results-oriented post-mortem process

Strong organizational and planning skills
Excellent time and efficiency management skills
Fluent with social analytics tools
Good habit of focusing on details
Strong written and verbal communication and presentation skills
Ability to think critically and solve problems
Experience in cross-departmental cooperation and teamwork
Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
Gaming background, have launched one major AAA integrated media campaign
Free-to-play / live service campaign is a big plus
Chinese is a big plus

Senior Brand Marketing Manager

Key skills