Ideate, plan & execute integrated marketing campaigns related to Fnatic’s franchised game titles (e.g. Counter-Strike, League of Legends, Valorant, Rainbow Six), and build strong relationships with associated game publishers
Develop and execute activations for digital assets and in‑game items, and well as product launches and other brand activity; utilising content and creator capability effectively
Ensure all marketing activations deliver Fnatic’s brand promise and commercial goals
Collaborate with Fnatic Studios, Social, Creators, Product, and Community teams to deliver storytelling and asset creation
Manage CRM/product marketing initiatives tied to digital drops and title‑specific campaigns
Oversee paid social media campaigns
Lead campaign measurement, tracking KPIs, forecasting ROI and managing spend
Monitor fan sentiment and youth culture trends; ensure activations resonate authentically
Perform post‑campaign analysis, distilling insights to inform the next iteration
Support global roll‑out, tailoring campaigns for different markets while maintaining consistency
Brief and liaise with external agencies or partners when needed (e.g. for digital items or influencer campaigns)
Collaborate with Legal on marketing regulations, especially around digital items and international execution
Lead ad-hoc Marketing projects defined by your manager

Proven experience in developing impactful campaigns for youth‑centric, consumer or gaming brands
Strong understanding of the esports landscape and virtual economies
Experience working in a global context, nuancing campaigns for different international markets
Creative flair balanced with ability to deliver
Data‑driven and ROI‑focused mindset – comfortable forecasting and interpreting campaign results
Excellent project management and communication skills
Resourcefulness and flexibility, able to do a lot with a little where needed
Excellent written and spoken English; German highly desirable and other languages a plus

The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
Hybrid onsite/remote work policy
Employee Assistance Programme (Health Assured)
Enhanced parental leave policy
Self-development book requests for the Fnatic Library
Fnatic shop staff discount

Esports Marketing Manager

Key skills