Own and manage the social media content calendar across key platforms
Create, write, and package content tailored to each platform (Telegram, Discord, X, Instagram, Facebook, YouTube Shorts)
Keep content aligned with game updates, events, campaigns, and partnerships
Brief designers and video editors on assets — banners, videos, memes, announcement packs, stories
Test formats, hooks, CTAs, and timing to grow reach and engagement
Track performance (ER, reach, views, CTR, follower growth) and iterate based on what the numbers tell you
Stay on top of trends, memes, references, and what competitors are doing
Work closely with marketing, LiveOps, art, and product teams

Experience running social media for games, entertainment, or digital products
Strong copywriting skills and a feel for how content works differently on each platform
Ability to build and manage content calendars independently
Hands-on experience working with creatives — briefing, giving feedback, keeping things moving
Basic Photoshop skills
Comfortable using AI tools as part of your workflow
Analytical mindset — you know how to read metrics and act on them
Able to work cross-functionally and juggle multiple stakeholders without losing the thread
Deep feel for platform culture, trends, and memes
Fluency in both English and Russian would be considered an advantage.

Social Media Manager

Key skills