Own and manage lifecycle campaigns from strategy to execution and analysis
Conduct program and marketing audits for potential clients and confidently present findings and recommendations
Build personalized customer journeys, identifying key touchpoints, pain points, and opportunities for improvement
Serve as client-facing lead, translating technical insights into clear, actionable recommendations
Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc
Segment audiences and create tailored experiences to enhance customer engagement and loyalty
Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy
Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value
Collect and analyze customer feedback to make continuous improvements to the customer journey
Drive positive customer reviews and ongoing engagement with loyalty programs
Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly
Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.

3 years of relevant hands-on experience
Proven experience in customer lifecycle management, email/SMS automation, or a related field
Strong analytical skills with the ability to interpret data and draw actionable insights
Excellent communication and collaboration skills
Proficiency with marketing automation tools and CRM systems
A passion for customer experience and a customer-centric mindset
Strong project management skills and the ability to work on multiple initiatives simultaneously.

Ecommerce Lifecycle Strategist

Key skills