Influencer & Partner Manager, Wellness

Role Overview

• Identify, research, and recruit influencers, content creators, and brand ambassadors who align with HALF BAK'D’s brand values and target audience.
• Build and nurture relationships with micro, macro, and celebrity influencers across social platforms (TikTok, Instagram, YouTube, Twitter, etc.).
• Manage influencer onboarding, ensuring smooth communication, contract negotiation, and activation on Superfiliate.
• Develop and execute influencer campaigns that drive engagement, conversions, and brand awareness.
• Create campaign briefs, ensuring influencers deliver on-brand content optimized for performance.
• Oversee product seeding, ensuring influencers receive and showcase products in engaging ways.
• Monitor and analyze influencer campaign performance using Superfiliate’s tracking tools and other analytics platforms.
• Optimize partnerships based on KPIs (engagement, clicks, conversions, ROI).
• Report on influencer marketing efforts, providing insights and recommendations for improvement.
• Foster long-term relationships with influencers, turning them into genuine brand advocates.
• Manage HALF BAK'D’s affiliate and ambassador program, ensuring partners are motivated and well-supported.
• Stay ahead of social media trends, influencer marketing best practices, and emerging platforms.

Requirements

• 2+ years of experience in influencer marketing, affiliate marketing, or digital partnerships.
• Strong understanding of social media platforms and creator economy trends.
• Experience using influencer platforms such as Superfiliate, Aspire, Upfluence, or GRIN is a plus.
• Proven ability to drive performance-based influencer programs beyond just awareness campaigns.
• Excellent communication and negotiation skills with the ability to build authentic relationships.
• Analytical mindset with comfort in interpreting data to enhance influencer strategies.
• Passion for the cannabis, hemp, or alternative wellness industries is a strong advantage.

Benefits

• Be part of a rapidly growing brand at the forefront of hemp innovation.
• Lead influencer marketing efforts with full creative freedom and strategic impact.
• Remote-friendly role with flexible hours and a dynamic team.
• Competitive salary and performance-based incentives.