Develop comprehensive content strategies aligned with business objectives, funnel stages, audience personas, and market trends.
Own, define and create the client’s brand voice, messaging, and positioning guide.
Utilize research and analytics to craft compelling narratives that resonate with client values and priorities.
Ensure content aligns with SEO best practices and contributes to lead generation and brand awareness.
Identify gaps in content and recommend new topics according to SEO research, site analytics, and competitor performance.
Produce high-quality, engaging content in various formats (ad copy, testimonials, articles, lead nurture copy, ABM copy, blog posts, social media posts, case studies, video scripts, white papers, etc.) that resonates with the target audience.
Create and manage social media and editorial calendars, ensuring timely publication and alignment with marketing initiatives.
Identify and implement effective distribution channels to maximize content reach and engagement.
Create customer lifecycle marketing collateral to drive marketing qualified leads via strategically integrated campaigns.

Excellent storytelling and practical writing skills, endless curiosity.
Data-centric and strategic writer with advanced knowledge of SEMRush, Google Search Console, and Google Analytics.
Proficient in Microsoft Office & Google Suite (experience with Hubspot is a plus).
Familiarity with the B2B SaaS landscape, trends, and audience nuances.
An entrepreneurial spirit with a marketing “superpower” to leverage for immediate value.
Systems and process-thinker; loves creating order out of chaos.
Curious and eager to learn; always looking for ways to level up.
A creative mind with keen attention to detail.
Solid background in creating content across multiple channels, for multiple audiences/personas.
Can demonstrate professionalism in content creation, including the conception, writing, editing, and distribution of marketing and sales materials.
Strong on-page SEO knowledge and experience using topic clusters to inform strategy.
Ability to write concise copy that simplifies technical and complex topics and makes them easy to understand.
Can collaborate across multiple departments and stakeholders to collect and organize information in a user-friendly manner.

Content Marketing Strategist

Key skills