Marketing Manager, Content & Growth

Role Overview

• Build the Creator Program
• Identify, recruit, and manage creators and industry influencers who can speak credibly to performance marketers
• Produce creator-led content for YouTube, LinkedIn, and podcasts — use cases first, not generic product plugs
• Design campaigns that showcase real Vibe applications: ABM on TV, retargeting, incrementality measurement
• Own Content & Thought Leadership
• Ship one high-value content piece per week — fully repurposed across email, paid ads, and social
• Produce playbooks, industry reports, how-to guides, expert interviews, and webinars that build on the CTV Playbook's success
• Ghostwrite and co-produce thought leadership for senior leadership across LinkedIn, blog, and industry publications
• Use AI to accelerate drafts, research, and repurposing — bring the editorial judgment that makes the final product feel authoritative
• Grow Community Presence
• Partner with newsletters, podcasts, and communities in the CTV/streaming and adtech space — infiltrate the channels your audience already trusts
• Drive authority through reliable community sponsorships and partnerships, not just high-visibility one-off campaigns
• Bring genuine curiosity about the adtech and CTV market — understand our customers, their personas, and what makes the space tick, and let that intelligence shape everything you create
• Launch & Run Lifecycle Email
• Audit existing lifecycle audiences and map initial segments within the first 90 days — get hands-on in CustomerIO and our CDP to understand what we're working with
• Build and launch onboarding, re-engagement, and nurture flows from scratch
• Tie every flow to a measurable outcome — pipeline influence, activation, retention
• Own the Metrics
• Track content authority, social reach, downloads, and pipeline contribution — not just output
• Spot opportunities for growth on new channels

Requirements

• 4–5+ years in B2B content marketing, brand marketing, creator/influencer marketing, or lifecycle/email marketing
• Proven ownership of at least 2 marketing channels simultaneously — not one narrow slice of a large team
• Exceptional writing — a CEO LinkedIn post, a 20-page playbook, and a creator brief can all ship in the same day and each feels distinct
• AI automation for content — you use Claude, Manus, or similar tools daily and have built automations that systematize content production at scale, not just assist with individual tasks
• Experience managing external partners (creators, agencies, freelancers) and getting great work out of them
• KPI ownership — you're not just shipping content, you're tracking what it does and adjusting
• Email marketing and lifecycle chops — CustomerIO (or equivalent CRM/CDP), segmentation, and connecting email strategy to the broader content playbook
• Community growth experience — building partnerships with newsletters, podcasts, and communities in your category.

Benefits

• Variable pay — based on objectives you hit. No arbitrary targets.
• Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
• Full health coverage — Comprehensive medical, dental, and vision insurance.
• 401(k) with matching — We invest in your future, not just your output.
• Unlimited PTO — Take the time you need. We measure results, not hours.
• Parental leave — Paid leave for all parents.
• Annual offsite — The whole team, once a year, somewhere worth the trip.