Paid Search Media Buyer

Role Overview

• manage client campaigns across Google Ads and Microsoft Ads platforms
• recommend strategies to the CEO
• execute agreed-upon optimizations
• monitor and report back on results
• responsible for achieving clients’ growth and efficiency goals
• daily pacing and performance checks
• bid optimization
• ad copy analysis and optimization
• keyword expansion
• negative mining
• product feed optimization
• account hygiene
• conversion tracking setup and calibration
• troubleshoot changes in performance
• contribute to forecasting and budgeting exercises
• weekly reporting and analysis
• ad hoc reporting as needed

Requirements

• Proven experience with Paid Search, Shopping, and Performance Max
• Display, YouTube, and other channel experience a plus
• Critical thinking
• Persuasive writing and use of data
• Time and project prioritization
• Consistently meet deadlines
• Effectively deploying budgets across campaigns and platforms
• Proactive with recommendations
• Understand statistical significance/confidence levels
• Understand and optimize marketing metrics and KPIs
• Google Analytics and other MarTech tools
• Keep up with current industry trends
• Push the envelope with new hypotheses and tests
• Familiar with Monday.com, Slack, Excel/Sheets, Powerpoint/Slides
• Embrace rapid change

Benefits

• unique profit-sharing program
• options for employees to become partner/owners of the company