Drive our digital performance marketing across all channels e.g Meta, Google and TikTok, across EU/APAC markets.
Plan and set up online marketing campaigns in coordination with the Co-Founder in charge of marketing.
Monitor performance of individual assets (e.g. pictures, articles, videos), identify what works best and coordinate with the rest of the marketing team to produce more high performance assets and to implement best practices.
Measure and analysis campaigns on a daily basis by using Google Analytics, Google data studio, Google Ads Dashboard & Facebook Ads Dashboard, Excel and other dashboards needed.
Identify improvement opportunities in digital performance marketing growth and efficiency by constantly testing ideas with audience targeting, split tests and A/B tests etc.
Test new channels and opportunities.
Requirements
University degree in quantitative majors such as engineering, physics, or mathematics is strongly preferred.
Data-driven mindset: you are analytical, enjoy examining data, and can draw conclusions from it.