Danaher Corporation is a global leader in life sciences, diagnostics, and biotechnology, and they are seeking a Product Marketing Manager for their Life Sciences Automation portfolio. The role involves developing and executing marketing strategies to enhance awareness and adoption of automation solutions, while collaborating with various stakeholders to position products effectively.
Responsibilities:
- Translate product vision into differentiated market positioning by defining clear messaging, positioning, and value propositions that strengthen brand equity and competitive advantage
- Lead customer-backed commercialization and GTM execution, driving launch excellence across product, sales, marketing, and support to accelerate adoption and revenue
- Continuously optimize GTM performance using market feedback, win/loss insights, and funnel data to improve sales enablement, demand generation, and execution effectiveness
- Synthesize buyer, customer, and competitive intelligence into actionable insights, owning the end-to-end product content strategy across the customer journey and partnering with Commercial and Field Marketing to power campaigns and equip commercial teams
Requirements:
- Master's degree in Life Sciences, Engineering, or a related field
- 3+ years of experience in product marketing, laboratory automation, or related roles within the life sciences industry
- Solid understanding of automated laboratory workflows and technologies used in life sciences research
- Strong written and verbal communication skills, with the ability to simplify complex technical concepts
- Experience in developing marketing content and supporting product launches
- PhD or MBA is a plus
- Fluent in English; additional languages are a plus