Head of Digital Marketing

Role Overview

• Develop and lead an integrated digital marketing strategy that maximizes user acquisition across SEO, Paid Media, Affiliate Marketing, Marketplaces, Email Marketing, Inbound Marketing, and Influencer Marketing, with a particular emphasis on growth in Asian markets.
• Set clear, measurable goals and KPIs for each channel, managing performance against P&L targets to drive top-line revenue.
• Oversee SEO efforts to increase organic visibility, including technical SEO, content strategy, and optimization initiatives.
• Manage paid advertising across Google, social media, and other platforms to achieve optimal customer acquisition cost (CAC) and return on ad spend (ROAS).
• Grow and manage an affiliate program to drive referrals and expand market reach, maximizing partnership ROI.
• Drive acquisition through marketplace platforms, with a focus on the Asian market, ensuring product listings and promotions are optimized for conversion.
• Develop and execute targeted email marketing campaigns to nurture leads, re-engage customers, and improve retention rates.
• Leverage inbound marketing tactics to attract qualified leads through content creation, SEO-driven blogs, and educational resources.
• Build and manage relationships with influencers to amplify brand awareness and reach new audiences.
• Build, mentor, and lead a team of digital marketing specialists across all channels, fostering a culture of excellence and continuous improvement.
• Regularly evaluate channel performance, analyzing metrics to identify opportunities for improvement and making data-driven adjustments to maximize results.
• Partner with Product, Sales, and Customer Success teams to align digital marketing initiatives with broader business objectives.
• Oversee the digital marketing budget, ensuring efficient allocation of resources and that all campaigns contribute to profitability goals.

Requirements

• Proven track record driving Marketing P&Ls across digital marketing channels to at least $50M USD in ARR.
• Demonstrated experience in digital marketing with a proven track record in leadership roles across multiple channels, particularly for high-growth companies.
• Strong Direct to Consumer expertise in SEO, Paid Media, Affiliate Marketing, Marketplaces, Email Marketing, Inbound Marketing, and Influencer Marketing, with experience in Travel Tech industries as a plus.
• Demonstrated success in managing P&L and achieving revenue targets.
• Proven ability to build and lead high-performance marketing teams.
• Proficiency with analytics and advertising tools (e.g., Google Analytics, SEMrush, Ahrefs, Google Ads, Facebook Ads).

Benefits

• Competitive salary
• Flexible working hours
• Professional development budget
• Home office setup allowance
• Global team events