Develop and execute comprehensive digital marketing strategies to promote Aconomy's brand and products.
Enhance brand positioning and awareness in the luxury market, ensuring alignment with our target audience.
Manage and optimize digital marketing campaigns across various platforms, including SEO, SMO, Google Analytics, Twitter, and other social media channels.
Be up-to-date with all Web3 and luxury events, ensuring Aconomy's presence worldwide, especially in the MENA region.
Monitor and analyze campaign performance metrics to optimize and improve ROI.
Oversee and manage all digital channels (website, blogs, emails, and social media) to ensure brand consistency.
Optimize social media channels such as YouTube, Telegram, and Discord to maximize reach and engagement; hosting Twitter spaces or AMAs is essential.
Focus on inbound lead generation through various digital marketing tactics.
Develop and manage a content plan to ensure a consistent flow of engaging content across all platforms.
Execute backlink strategies to improve website authority and search rankings.
Run and optimize ads across various platforms to drive traffic and conversions.
Establish and manage partnerships with other projects, running joint campaigns to expand reach and impact.
Create and implement product launch marketing strategies to ensure successful market entry and retention.

Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum 3+ years of proven experience in digital marketing, branding, and lead generation, preferably within the Web3 or blockchain industry.
Strong understanding of SEO, SMO, Google Analytics, and social media marketing tools.
Experience in positioning and promoting products in the luxury market.
Excellent analytical skills and the ability to interpret data to make informed marketing decisions.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Head of Marketing and Branding

Key skills