Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans
Plan, execute, and track all aspects of Merkle Science’s event presence globally
Define marketing objectives and metrics for events
Conduct post-event evaluations and report progress towards goals
Ensure alignment with the overall business strategy
Manage event marketing budgets and report on budget utilization
Act as the point of contact and workstream leader for event marketing
Ensure that all logistical information for event attendees is clearly communicated
Evaluate third-party opportunities and build vendor relationships
Work alongside teams, suppliers, and other contributors to execute deliverables

Minimum two years of experience in event marketing or field marketing
Knowledge in trade show project management is essential
Experience operating within B2B or B2G marketing ecosystems preferred
Proactive, self-motivated individual with excellent organizational and communication skills
Comfortable presenting strategy and results to senior leadership
Ability to manage multiple priorities in a fast-paced environment
Proficiency with Salesforce reporting and analysis of marketing funnel metrics
Occasional travel required, less than 20%

Event Marketing Manager

Key skills