Own the selection, integration, and long-term health of our MarTech stack. You ensure every tool in the ecosystem provides a clear ROI and is utilized to its maximum potential.
Design and govern the global lead lifecycle. You are responsible for the logic behind lead scoring, automated routing, and ensuring no revenue opportunity falls through the cracks.
Lead the planning and prioritization cycles for Marketing Ops. You balance the "now" (urgent stakeholder needs) with the "next" (long-term infrastructure health and scalability).
In collaboration with Revenue Analytics, you define the standards for campaign taxonomy and funnel metrics. You own the "source of truth" for marketing’s contribution to the pipeline.
Drive the standard for operational rigor. This includes maintaining high-quality documentation, QA processes, and global enablement to ensure the team stays agile as we grow.
Manage and coach a team of specialists, setting high quality standards and fostering a culture of continuous feedback and professional growth.

AI & Innovation Strategy: A "Future Mindset" where you are already exploring how AI and automation can optimize lead scoring, personalization, and operational workflows.
Strategic Execution: 7+ years in Marketing Ops/RevOps with a proven track record of leading complex, high-impact projects in a B2B SaaS environment.
Leadership & Mentorship: Experience managing a team and developing talent. You know how to coach specialists to think like business owners along with managing vendor relationships (onboarding through ROI tracking).
Systems Architecture: You don’t just use HubSpot or Salesforce; you understand how to architect them to talk to one another seamlessly. You think in terms of data flow and scalability.
Advanced Analytics: You don’t just provide data; you provide "so-what" insights. You can translate complex attribution models into clear recommendations for leadership.
Problem Solving: A structured thinker who can translate ambiguous marketing requirements into clean, scalable workflows.
Change Management: Experience leading cross-functional initiatives. You can align Sales and Marketing teams on shared definitions of a "qualified lead" and unified funnel metrics.
Communication: Excellent written and verbal English skills, with an ability to explain complex technical concepts to non-technical stakeholders.

Senior Manager, Marketing Operations

Key skills