Affiliate/Influencer Marketing Manager

Role Overview

• Develop and implement a scalable affiliate marketing strategy to grow revenue through partnerships.
• Identify and recruit new affiliate partners, providing them with the tools and resources to succeed in promoting our brand.
• Manage existing affiliate relationships, ensuring they have up-to-date content and information on promotions, new products, and brand messaging.
• Monitor, analyze, and report on affiliate performance metrics, optimizing campaigns to maximize ROI and lower customer acquisition costs.
• Design and execute influencer marketing campaigns that align with brand objectives, focusing on reach, engagement, and conversion.
• Identify and build relationships with influencers across multiple platforms, including Instagram, YouTube, TikTok, and blogs, to represent and promote their brand.
• Negotiate contracts and partnerships with influencers, managing agreements and deliverables to ensure effective collaboration.
• Track influencer performance, analyzing metrics such as engagement, reach, and conversions, to refine strategies and optimize campaign effectiveness.
• Use analytics tools to monitor affiliate and influencer campaign performance, reporting on key metrics such as traffic, sales, engagement, and conversion rates.
• Develop actionable insights from campaign data to refine and improve the affiliate and influencer programs continually.
• Regularly present reports to key stakeholders, highlighting program successes, areas for improvement, and strategies for growth.
• Work closely with the Digital Marketing, Content, and Creative teams to ensure cohesive messaging across all campaigns and assets.
• Act as the primary contact for affiliates and influencers, providing ongoing support and ensuring alignment with brand objectives.
• Manage the budget for affiliate and influencer marketing programs, ensuring resources are allocated effectively to meet performance goals.

Requirements

• Proven track record of driving Affiliate or Influencer Marketing teams and efforts to drive revenue growth profitably.
• Strong technical expertise in affiliate marketing, influencer marketing, or digital marketing.
• Proven success in building and scaling affiliate and influencer programs, with a strong track record of driving revenue.
• Excellent communication and negotiation skills, with the ability to foster positive relationships with partners.
• Proficiency with affiliate networks, influencer platforms, and analytics tools (e.g., Google Analytics, Shopify, HasOffers, etc.).
• Data-driven mindset with strong analytical skills and a passion for optimizing campaign performance.

Benefits

• Remote work options