Overseeing growth and increased visibility for at least 5 clients
Prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings
Manage and support the specialists on our team
Build Growth and CRO roadmaps for clients
Assess qualitative and quantitative data to make informed decisions about marketing campaigns
Design and run marketing experiments including campaigns on Google, Facebook, and other channels
Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies
Analyze performance data and provide appropriate action plans based on data-driven conclusions
Define measures of success and track core KPIs
Responsible for weekly reporting, bi-weekly calls, quarterly business reviews, and clear communication with team members
Main point of contact for clients and in charge of all communication
Ensure project expectations, deadlines, execution are up to standard and on track
Support creative, strategy, and tactics
help clients and team members figure out solutions and come up with or drive strategy/tactics when needed

3+ years of actual experience leading growth and marketing efforts across paid and organic
Proven background and experience in conversion rate optimization and SEO
Design and development background is a bonus
Inclusive, hands-on client management style with experience clearly communicating marketing strategy
Committed to getting better every day
Bias toward action, efficient, and adaptable
Driver focused on making an impact on the organization and clients every day
Demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires action

Director of Growth Marketing, CRO

Key skills