About this role

Plan, implement, and manage paid traffic campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
Monitor, optimize, and produce performance reports, always focusing on ROI and relevant KPIs.
Implement advanced tracking with Advanced Match on Meta and optimized conversions in Google Ads.
Update audiences.
Create A/B tests for creatives, landing pages, and targeting strategies.
Work closely with design and content teams to develop high-converting creatives.
Analyze data and identify opportunities to improve marketing funnels.
Automate marketing processes and workflows using data extraction tools.
Participate in strategic client meetings to align performance objectives and strategies.

Hands-on experience managing paid traffic (Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads).
Advanced knowledge of performance metrics (CPA, ROAS, CTR, etc.) and analytics tools (Google Analytics, Looker, etc.).
Ability to identify patterns and make data-driven decisions.
Capacity to manage multiple projects simultaneously under tight deadlines.
Proactivity, creativity, and strong organizational skills.
Certifications on advertising platforms (Google, Meta).
Experience with tools such as Windsor.io, Iclips, LeadLovers, Mlabs, Reportei, and good old Excel.
Experience with marketing automations.

Performance Analyst – Growth Marketing

Key skills