Event Marketing Manager

Role Overview

• Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans.
• Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth.
• Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
• Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans.
• Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget.
• Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps.
• Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience.
• Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables.
• Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary.
• Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget.

Requirements

• Minimum two years of experience in event marketing or field marketing. Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis.
• Experience operating within B2B or B2G marketing ecosystems preferred.
• Proactive, self-motivated individual with excellent organizational and communication skills. Comfortable presenting strategy and results to senior leadership.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
• Occasional travel required, less than 20%.

Benefits

• Excellent health insurance
• Flexible time off
• Learning & development initiatives
• Team-building sessions
• Discussions around mental health
• Industry-leading compensation
• Generous equity