Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing
Develop and initiate marketing and promotional campaigns, ensuring alignment with business goals
Conduct market research to identify trends, customer needs, and competitive landscape
Analyze campaign performance metrics to optimize marketing strategies and efforts
Monitor market trends and actively engage with social communities to enhance brand presence and manage sentiment
Ensure all marketing materials are of high quality and delivered on time across various digital channels
Maintain relationships with external vendors, partners, and media agencies
Develop tracking and monitoring systems to ensure KPIs are met, analyzing data to inform future strategies

5+ years of experience in marketing, preferably within the fintech or financial services industry
Strong understanding of various marketing platforms, channels, SEO, CRM software and best practices
Proven experience in managing successful marketing campaigns and projects across different media
Excellent analytical skills to evaluate metrics and create insightful reports
Strong creativity and the ability to think outside the box for marketing initiatives
Excellent communication skills, both verbal and written, to effectively convey ideas and strategies

Marketing Manager

Key skills