About this role

Build and maintain Marketing’s measurement, attribution, and reporting framework across channels and programs.
Own campaign tracking, UTM governance, and lead source structure so we can trust our data and compare performance over time.
Partner closely with Revenue Operations to ensure clean data, shared definitions, and tight alignment between Marketing and Sales in Salesforce.
Design and execute integrated campaigns that generate qualified leads across digital and event channels.

3–5+ years of experience in digital marketing, with meaningful experience in marketing operations, building systems, analytics, and demand generation.
Hands-on ownership of CRM alignment, campaign tracking, attribution, reporting infrastructure, and lead generation programs.
Experience working in B2B SaaS; experience in GovTech or public sector SaaS is a strong plus.

Growth Marketing Manager

Key skills