Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web

10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
Strong project management capability and detail orientation
Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures

Global VP Marketing – CMO

Key skills